The Campaign began over 10 years ago, when co-founders Paul Lacerte and his daughter Raven were hunting a moose on their traditional territory along the Highway of Tears, where dozens of women have gone missing or been murdered.
The Moose Hide Campaign is a grassroots movement of Indigenous and non-Indigenous Canadians committed to protecting women and children and speaking out against gender-based and domestic violence. The campaign is grounded in Indigenous ceremony and traditional ways of learning and healing, and this year marks the seventh consecutive year of the NL Legislature’s participation. The Campaign began over 10 years ago, when co-founders Paul Lacerte and his daughter Raven were hunting a moose on their traditional territory along the Highway of Tears, where dozens of women have gone missing or been murdered. The heart of the Moose Hide Campaign is a small, square moose-hide pin – a symbol of solidarity in taking a stand against violence, supporting reconciliation and honouring Indigenous culture. Five million pins will be distributed across Canada.
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