President Barry Rooke says the idea behind having on air talent that is not human is something we have stated is undesirable in the industry.
The National Community and Campus Radio Association (NCRA) is keeping an eye on things when it comes to using Artificial Intelligence. President Barry Rooke says they met last winter during a conference and had a thorough discussion about it. He says they invited a lot of the leading organizations doing artificial intelligence work for radio and they gave a presentation on services, voice cloning, news automatically generated and broadcasting. Rooke says while live and local is very important, there are ways AI can help like quicker editing, better sound quality and developing policies, He says the bigger discussion involves that voice of the community and the idea behind having on air talent that is not human is something we have stated is undesirable in the industry. Rooke says cloning a voice of a host is something to stay away from and promote live radio content. He says community and not for profit radio is all about voices.
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